Tuesday, August 28, 2007

Moving Road Signs: A Way to Promote Your Book!

Hello Friends,

I have been playing with a few ideas on how to market my book, "Flying Hugs and Kisses" on a consistent basis. One day I had a light bulb moment. I was in my car and noticed I consistently read rear view bumper stickers on other people's cars! I also noticed the larger the print and colorful the sticker, the more the sticker drew my attention. To tell you the truth I hate bumper stickers on my car because they damage the paint. I checked with a local magnetic sign maker and the expense was not with in my reach. Okay, so how can I use my car as a moving promotional road sign for my book?

Here is what I came up with!
I went to our local discount store and started browsing for ideas to make a sign. I collected 8 1/2 X 11 inch printable inkjet magnetic backed sheets and self-sealing laminating pouches. I printed my book cover onto one of the printable magnetic sheets and placed it for protection in one of the seal able pouches. To my disappointment, the magnets were not strong enough to stick to the car. Light bulb moment, I two hole-punched the top side of my new sign and placed some pliable plastic suction cup holder hooks (had those laying around the house for our grandchildren's artwork hanging on my refrigerator) into the holes. Then I stuck the sign in the rear view window of hubby's pick-up truck. Whaw-la, a cheap moving road sign!

The Big Test!
I went on a 1200-mile trip to speak at a conference. I noticed when we would fill up with gas or stop to eat that the people parked next to our pick-up truck stood for a moment to read my sign! Some even commented by saying "cool sign" or "where can I get it?" Of course, I always keep a few books in my car and the strangers were delighted to get an author signed copy. While at the conference, I parked just under my hotel room window to keep an eye on my sign test when I had the chance. It was interesting to see people just walk over to the pick-up to read the sign. Since the trip I have left the sign in hubby's pick-up truck and he has said on numerous occasions people have asked about my book! So do movable road signs work? YUP!

There you have it, how to promote cheap while on the road.

I am interested in learning about your promotional tricks, so place a comment!

Have a blessed day!

Written by Jewel Sample, Award-winning author of Flying Hugs and Kisses (2006), also translated: Besos y abrazos al aire (2006, Spanish edition) and Flying Hugs and Kisses Activity Book (2007).